Search captures people at point of purchase, Video captures peoples' INTEREST

I believe that Search and Video have really important roles to play in a company's marketing efforts. Search has proven to be an outstanding, targeted advertising medium which captures a user's intent at the pint of interest. Video however captures as user's interest which is a more long-term value proposition to brands.

On line video viewing is growing exponentially. This year, eMarketer estimates that 66.7% of US Internet users—147.5 million people—are watching video online each month. By 2014, that figure is forecast to rise to 77% of Internet users, or 193.1 million people. In the same period, online video advertising spending will surge from $1.4 billion to $5.2 billion.

Here are 3 videos we have produced for Triton Showers to help build their brand in the UK

• Film 1 compilation
  
• Film 2 compilation
  
• Film 3 - a really cute baby
  

Video is the future for brand marketing and that's why klickdigital is investing in an iPTV content-delivery platform as video will continue grow exponentially over the next five years as consumers become comfortable with watching all forms of video content—long and short, professional and amateur—on their Internet-connected phones, laptops, desktops, tablets and TVs.

Good Clean Fun

So the location shoot is over and the editing begins - with the campaign starting on 23 April. klickdigital's first ever viral campaign is about to become live. The crew had a great time shooting the scenes - have a peak at what went on.

The hard work is beginning with the editing of the film and the seeding of the campaign. Will be testing a number of concepts and will share what works and what does not.

What's worked for you when seeding a campaign?

Good, Clean, Fun with a major shower brand

Learning how to be successful in the future

Had a really interesting conversation yesterday with an ex-colleague about how to be successful in the future - what is it going to take? He had recently read Daniel Pink's book 'A Whole New Mind' and shared with me how it is starting to change the way his company thinks.

Daniel Pink's vision of the 3 most powerful key influencers in the next 10 years are:

1. Consumer abundance - too much choice
2. Asia - work (manufacturing and service based industry) will continue to migrate to Asia and this will increase dramatically in the next 3 years
3. Automation - machines and computers do it so much better than humans

So humans need to decrease their logical ways of being and develop a more of the “conceptual” side of themselves. And this is the cultural challenge that my friend is leading within his company - driving the team's six critical competencies required for the conceptual age.

1. Design - functionality is now a given and the design will be key to win consumers emotionally
   
2. Story - creating stories that engage with consumers - not just a series of product benefits
3. Symphony - adding invention and big picture thinking (not just detail focus)
4. Empathy - engaging emotion
   
5. Play - incorporating fun and lightheartedness into the work place as the products/services
   
6. Meaning - understanding your contribution to the success of the team; the value that the company's products and services deliver for its customers

Will be interesting to meet-up with him again in 6 months time and see how he has progressed. In the meantime I have my spring read sorted.