Charlie on course

Nothing about digital marketing today - rather a story about an exceptional individual who is rowing the Southern Atlantic solo. Charlie Pitcher is a mad man that I met at an Abba party 18 months ago and is now halfway across the Atlantic (26 days, 20 hours, 24 mins into his race). His blog makes an exceptional read into the highs and lows and occasional self doubts that he is experiencing. Currently he is the leading solo boat (track him online - 4JJ Insure&Go)and fingers crossed is on target to beat the record. Weather currently is awful so not much rowing but hopefully it will pass soon. And of course would be great if you would help sponsor him too

2010 is the year to go social ... BIG time!

Persistence and focus! It's been a long haul but having presented a killer social media and viral campaign strategy to a key client back in November, it has just been signed-off and we now need to deliver. So the long days and nights are starting to loom ahead of us but it's the kind of pressure we love. Will start announcing the initiatives as they launch.

Came across this killer app from Animoto the other day which will be perfect for including in a social media strategy. Don't forget to follow me on twitter as I tend to post thoughts as they drop into my head.

Here's to a burnt-out but happy and challenged team during the next 3 months!!!

Some of the cool things I've been involved in 2009 with Omnicom

2009 had some big lows for me personally however we came through it and delivered some great work including the Triton Showers work which has delivered beyond the clients' expectations.

The first working week of 2010 has been a logistical challenge with the snow and trains etc. however the New Year is starting to look good with the viral campaign for a major brand about to start later this month and a heap of other social media projects that the team is starting on.

The work with Omnicom in 2009 is continuing and to give you an idea of the solutions that the Omnicom team delivered in 2009 here's a short video including the CarPhone Warehouse brand channel which KlickDigital built with CHI & Partners providing the creative - it is the most advanced YouTube brand channel on the site today