Yesterday Google revealed Google TV which brings Google search to the television. Consumers searching the Web on Google TV will see the same ads that they see on their PC. Consumers can switch from search on the Internet to television programming without the need to navigate through clunky on-screen directories.
A search box will deliver the same feel on the television that they have experienced on the Internet. It makes the TV "a natural extension of the Web itself," Rishi Chandra told 5,000 developers at for Google I/O conference in San Francisco. "Video should be consumed on the biggest, best and brightest screen in the house, and that is a TV."
For brands, they will be able to target consumers watching TV through paid ads and display ads using Google Content Network, Google AdWords and Google AdSense.
For me the big news is that this gives the Android platform and the Android developers network a massive advantage over Apple as the Android platform has now moved up from just supporting mobile to now being integrated with TV. Just days after it was announced that Google Android handsets are outselling the iPhone, new figures reveal it has also overtaken Windows Mobile - Telegraph.
Users will be able to use their Android phones to control their TV's with voice search, push YouTube videos across to Google TV via wif-fi and of course view and interact with their favourite apps. It's a big plus for Android and it will be interesting to see Apple's response.
Google TV will become available in late 2010 on television sets, Blu-ray players and set-top boxes.
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