I believe that Search and Video have really important roles to play in a company's marketing efforts. Search has proven to be an outstanding, targeted advertising medium which captures a user's intent at the pint of interest. Video however captures as user's interest which is a more long-term value proposition to brands.
On line video viewing is growing exponentially. This year, eMarketer estimates that 66.7% of US Internet users—147.5 million people—are watching video online each month. By 2014, that figure is forecast to rise to 77% of Internet users, or 193.1 million people. In the same period, online video advertising spending will surge from $1.4 billion to $5.2 billion.
Here are 3 videos we have produced for Triton Showers to help build their brand in the UK
Video is the future for brand marketing and that's why klickdigital is investing in an iPTV content-delivery platform as video will continue grow exponentially over the next five years as consumers become comfortable with watching all forms of video content—long and short, professional and amateur—on their Internet-connected phones, laptops, desktops, tablets and TVs.
Posts
No comments:
Post a Comment