klickdigital's first viral campaign

The team have been challenged with a serious viral campaign and are having some really interesting creative discussions, reviewing viral successes and failures of other agencies, and will I am promised, have a few killer ideas in the next 10 days.

Interesting to see in Revolution Magazine that YouTube are now allowing consumers to skip-thro pre-rolls in order to improve user experience. This will encourage agencies to work harder to achieve cut-thro in this new channel. This is great news as we will see the end of poor, product, product videos such as the VW Toureg and more innovation such as the Samsung LED viral film which is simply awesome – creating an interesting story that builds throughout and only at the end quietly mentions the brand and product. Full marks!

Will start to share what the team are up to over the next 8 weeks. Have a great weekend.