The Triton Showers Ireland site is now live and delivers the same search and user friendly design that powers the award winning Triton Showers UK website. The home page currently features the Triton Ungetoutofable TV commercial. The site shares the same Umbraco CMS which allows the Triton team to easily manage content, copy across UK product content with a click of the mouse or create Irish specific content.
Both the UK and Irish sites have both migrated to the new and improved MultiMap store locator module
Saturday, 29 August 2009
New Cobra website goes live
Great way to finish the week as the new Cobra (not the beer company - the leaders in vehicle security people) website went live yesterday afternoon. Cobra are delighted with the site and what really makes me happy is that the client has now become an Umbraco fan - they are finding managing content on the site is so easy.
Check out the site to view their stolen vehicle tracking products including trackers, alarms, immobilisers plus a host of other products including in-car entertainment.
Monday, 3 August 2009
New Adwords Interface now out of BETA Mode
Just thought I would write a little bit about the new Adwords Interface as it is has recently moved out from BETA Mode. I personally really like it, even though it did take me a few days to get used to how it functions.
So I thought why not list a few of the new interface features that I like and have found useful.
So here we go…
Account Navigation:
With the old interface you had to click on the campaign, then click on the ad group. But with the new interface it contains all the information in one pane on the page. This way you save a lot of waiting time – as you no longer have to switch between campaigns.
In Line Editing:
If you want to make changes to ads, keywords, bids or placements – you can do it with In Line Editing with total simplicity and speed. No longer do you have to wait for extra pages to load for a simple change.
Campaign Level Views:
Before this if you only wanted to analyze your top performing keywords and ads – you’d have to run a report, go back and navigate through all of the campaigns & ad groups. But now you can just do everything at an Account or campaign level, I find this much quicker.
Reports Look Like Analytics:
We all know that Google Analytics produces nice-looking looking reports. Now Adwords seems to be using the same graph library. The reports do look nicely presented, and are very intuitive.
Create an Ad:
It has a much cleaner look and feel, and better lay out from that of the old interface.
Filtering:
If you just need to look at all the keywords that have a certain CPC or a
Conversion Rate, you can instantly set-up a filter and then you can quickly see your data change in front of you. But this in not like filters in Google Analytics, it’s closer to Advanced Segments.
Placements – Managed/Automatic
Placements with the old interface would show up in the same place. But with the new interface it shows separate results for managed placements - these are the sites that you choose to be displayed on. Automatic placements show on sites that Google chose because of chosen keywords etc.
Final thoughts:
It will take a few days for you to get familiar with the new interface, but there are decent tutorials to help you along the way. Overall a much improved user experience. I certainly give it thumbs up.
So I thought why not list a few of the new interface features that I like and have found useful.
So here we go…
Account Navigation:
With the old interface you had to click on the campaign, then click on the ad group. But with the new interface it contains all the information in one pane on the page. This way you save a lot of waiting time – as you no longer have to switch between campaigns.
In Line Editing:
If you want to make changes to ads, keywords, bids or placements – you can do it with In Line Editing with total simplicity and speed. No longer do you have to wait for extra pages to load for a simple change.
Campaign Level Views:
Before this if you only wanted to analyze your top performing keywords and ads – you’d have to run a report, go back and navigate through all of the campaigns & ad groups. But now you can just do everything at an Account or campaign level, I find this much quicker.
Reports Look Like Analytics:
We all know that Google Analytics produces nice-looking looking reports. Now Adwords seems to be using the same graph library. The reports do look nicely presented, and are very intuitive.
Create an Ad:
It has a much cleaner look and feel, and better lay out from that of the old interface.
Filtering:
If you just need to look at all the keywords that have a certain CPC or a
Conversion Rate, you can instantly set-up a filter and then you can quickly see your data change in front of you. But this in not like filters in Google Analytics, it’s closer to Advanced Segments.
Placements – Managed/Automatic
Placements with the old interface would show up in the same place. But with the new interface it shows separate results for managed placements - these are the sites that you choose to be displayed on. Automatic placements show on sites that Google chose because of chosen keywords etc.
Final thoughts:
It will take a few days for you to get familiar with the new interface, but there are decent tutorials to help you along the way. Overall a much improved user experience. I certainly give it thumbs up.
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