Search Engine Optimisation - 80/20 rule

Wow, first few months of setting the new company up have been busy – am making time for my blog postings by writing them whilst on the train in the morning. Just not finding time during the working day!

Was discussing search engine optimisation with a potential new client the other day and was amazed that there are still loads of agencies and consultants out there who still position search engine optimisation as a ‘black art’. Having played in this space for the past 4 years I would not call myself an expert but have found that the usual 80/20 rule applies to search engine optimisation as it does to most things in life. Just a few key things drive 80% of the impact and if companies focus on these few items and do them well, then they will see major improvements in their natural search engine ranking.

Although each search engine has its own algorithm in determining natural search rankings and is a closely guarded secret, there are 3 high impact areas to focus on for Google and Yahoo that will help improve a company’s search engine ranking.

For Google these are:

1. Page Title
2. Page Rank
3. Page Reputation (back-links)

And for Yahoo:

1. Page Title
2. Link popularity
3. Keyword density

Over the next few weeks I will post some of my top tips for writing better page titles, how to improve page rank and building a great page reputation. Search engine optimisation success for us has been to follow some founding principles and continuously tweak and test different ideas. Would be great to hear from anyone on their experiences / issues on search engine optimisation.

Always happy to discuss, share my experiences and try to help anyone. So please post your comments or thoughts - or get in touch with Mark or myself @ klickdigital